7.7.2. Google AdSense, AdWords

Thus, as already noted, to join in the 'AdSense' program is necessary to:

• Becoming a member of the 'GMail' communities through referrals from existing members
• Have a Website with completed amenities (no coupling to 'nothing', page under construction ...)
• The seat must meet the criteria required by the 'AdSense' (pornography, alien disapproved ads ...)
• Upon approval by the 'AdSense' to join Community site code for recognition
• Verify the information in the pages of 'Webmaster Tools' tools
• Prepare a new site 'sitemap.xml' and apply it over the 'Webmaster Tools'
• With developments on the site over 'Webmaster Tools' and 'Analytics' tools with respect to improving site

Code for recognition based on 'ga.js' script that incorporates identifier seat and must contain every page seats. 'JavaScript' code is placed in the page header between HTML elements </title> and </head> and has objective approach with regard to the analysis of page content. This increases the likelihood that the information will be to monitor traffic on the seat sent before the user leaves the page and that information about the state of seat to be credible. So it's good that the 'ga.js' code placed in the page header and not on her bottom, because it yields the best results of monitoring events. Code for tracking and identification of seat looks something like this:

<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXX-Y']);
_gaq.push(['_trackPageview']);  
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript';
ga.async = true;
ga.src = ('https:' == document.location.protocol ?
          'https://ssl' : 'https://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);
})();
</script>

The latest version of the tracking code developments on the site instead of 'ga.js' uses 'analytics.js' script and tracking code looks like this:

<script type="text/javascript">
(function(i,s,o,g,r,a,m){
i['GoogleAnalyticsObject']=r;
i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},
i[r].l=1*new Date();
a=s.createElement(o),m=s.getElementsByTagName(o)[0];
a.async=1;
a.src=g;
m.parentNode.insertBefore(a,m)})(window,document,'script',
'//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXX-XX', 'domain_name.TLD');
ga('require', 'displayfeatures');
ga('require', 'linkid', 'linkid.js');
ga('send', 'pageview');
</script>

JavaScript above is a new and more versatile way to measure how users interact with your web-site and offers more flexibility for developers to customize their implementations. In addition to the identification code UA-XXXXXX-Y was introduced and domain name concerning the identification of complete web-site.

With file 'googleXX....XX.html' which content code of verification and recognition site owner, belonging pages of site have site identifier UA-XXXXXX-Y, which is part of javascript to the previous example, and the user_name (owner) and the password which protects owners account, the site and its pages are fully identified. When one becomes a member of the 'AdSense' community, it is a great damage to ruin gained violating the rules set by the community. In addition to the options that are shown in Figure 7.7.2 community member is placed on the offer still plenty of other options.

'AdSense' to placing ads on pages with rectangular or square shape, designed differently, and with image, text and video content. Number of ads per page is defined in their regulations, which contains lots of advice and tips on how to design and set up ads. These ads are placed by Google's mechanism is based on the 'AdWords' database collected ads for which the advertiser has to pay display. You pay more, the ads are more frequent and longer displayed. Advertiser can through 'AdWords' program select pages in which wants to display their ads. In fact, every seat that was reported in the 'Webmaster Tools' joins the track in the 'Google Analytics' means defining 'UA-XXXXXX-Y' identifiers and characteristics of individual 'AdSense' ads, joins made 'custom channel', one or more them, which allows for ad tracking done by dividing the ad at the top, middle or bottom of the page, or by location, which contain them, so that advertisers can target select the location of your ads run by position in the site or type of seat they want. Part of the advertising money goes to owner of site, in mind the percentage of site - earnings.

In addition to this it is possible to advertise the products offered and recommended directly by Google, and they typically do not have the label 'Ads by Google' in the corner of the ad space. These are similar listings coming ahead in this description.

AdSense - The mechanism permits advertising on the site of the forms offered in different shapes and sizes, as well as the content type. Ads are taken from a set of bidders and selecting the ad so you better adapt to the content page. In addition to this there is also available a search engine with site in the resulting header overview of search results as well as additional links to the site advertisers. Editor seating can choose the size and type of ads at will as you can see from the examples in this textbook. Amenities ads change and determined automatically without affecting editor. It is useful to follow the instructions in which Google describes as the best use of ad formats offered. This part of the owner-editor of seat does not require cost.

AdWords - Mechanism of advertising sign to somebody else site. Editor of site finds users who are looking specifically for content that contains his site, and has the ability to offer a certain amount of advertising their contents, and to realize that the target audience directly addresses what is being offered. The cost for the owner-editor of site just as much as the upper limit determined by the cost. Depends on this number and times when your own ads on other people's sites. Editor create ads and choose keywords, which are words or concepts related to bid on his own site. Created ad appears alongside relevant search results in a separate column, alone or with related deals, according to the created keywords and content according to the query when searching.

In addition to the above Google 'AdSense' offers users a mechanism of world content through search forms, which in this site is in the first page and page of search. Reporting format (logo and colors) user can define a header logo can be defined as the link to the site where the user wants. In this case of site, the goal is the first page and the content page, to search for easy return to the home pages.

How to pay? Payment mechanism is detailed in their instructions, and it is not necessary to describe in detail here, it goes basically checks that are sent to your home address, and your earnings are based on the CTR / CPM principles, and the page with the form to search the PPS principles.

Do you need to join the 'Adwords' program? It is useful, but if you are patient and hits your site steadily growing readership because, very soon you will on the majority of the keywords break in the first place when searching. Enter a key word 'INFORMATICS' at the form of Google search engine and analyze the result. It has been said that the path to some sort of results a set of small tiny steps behind them will eventually leave marks like a Chinese dragon.

A similar service is offered by the Croatian market advertising networks ETARGET which can also be used for different types of space possible ads that will offer advertisers. It is used in other countries and accordingly with this is the other flag at logo. Thus, very similar to 'AdSense' concept, but focused on the market a few countries in Europe where it has to choose the targeted country advertising, and the interface for editing is then in the appropriate language.

SUMMARY:

All this is so far above the framework of the Croatian means that all these activities with regard to Internet earnings should be seen as a game that may or may not turn into something more serious. Thus, a small wager with a greater effort could create a basis for something more serious.

Previously stated vision of the authors of this text how to make money on the internet. There are also simpler ways. But everything is based on the ad; someone makes a good product and if his page advertising reaches your web browser and if you are a potential customer, why do not you just open and close if pay to you for it? It has, and all without own site. Either your advertisers pay to join, and watching one's site, or you assign your page with your ID number and to pay you for everyone who joins through it, or pay for the connection, or the number of visits to their sites via your personal page where is link (or not pay?). You can have your users (referral), the more the better, because it gets a bonus to their earnings when realized through you. But the effectiveness of these methods in the long run is questionable.

If you have a leased domain and the server it is possible to exchange pictures or advertising space (banner) with someone who has lots of traffic, but the purpose of bringing his visitors to your site, or a picture or ad space that is paid directly to you because of the sponsorship. To be clear immediately, to attract sponsors to advertise on your site, in the circumstances in Croatia, it should be a 'face' and have good friends.

In the end this is what Google tells you:

Brief about AdSense:

• AdSense for content automatically crawls the content of your pages and delivers ads (you can select and display text and image ads) that are relevant to your audience, and your site contains ads that are so well presented that your visitors will find that they are actually useful.
• AdSense for search allows owners of web sites that offer its visitors the Google search of network or your site and to earn money by displaying Google ads on the Google search results.